Expert view: Tracy Bradbury


Insurance experts set to join ClaimsTech – The Pitch 2024 have been sharing their insights regarding the challenges facing the sector during the year ahead, and what technologies and innovations they hope to see at this year’s event.  

On the expert panel at this year’s event is Tracy Bradbury, Head of Claims, Change and Risk, at NFU Mutual.

She believes that AI will continue to dominate conversations and future strategic thinking, and says the challenge for claims this year will be moving from use cases to enterprise adoption. There will also be issues around regulatory compliance and ethics as AI becomes more prevalent, with a key focus being preserving the human role in claims, but adds that if handled correctly AI presents a substantial opportunity for improved customer outcomes, personalised services, improved efficiency and indemnity.

Tracy also expects climate change and sustainability to be an ever-growing priority, with part of that being the continued uptake of electric vehicles. However, as EV numbers increase she warns of growing issues around the supply chain and skills.

She also believes that digitalisation and the Internet of Things will enhance fraud detection and prevention in the next 12 months.

Looking ahead to ClaimsTech – The Pitch, she said, “I would be keen to see any tech that focuses on elements of the following capabilities: AI, machine learning, natural language processing, and optical character recognition. I’d also like to see more tech solutions in claims assessment, such as drones and satellite imaging, and IoT enabling capabilities in claim prevention.”

Plans for 2024’s ClaimsTech – The Pitch are now well underway – see here for the latest.  

The inaugural ClaimsTech – The Pitch 2023 saw six tech innovators showcase their technologies to a panel of insurance sector experts, with Shift being named overall winner of the ‘Insurance Experts and Investors Award’ from a shortlist including Clearspeed, NuvaLaw, Sprout.ai, SLVRCLD and Yarowa.  

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