1st Central unveils home insurance product line 

1st Central is building on its successful motor insurance business by expanding into home insurance. 

Applying the same data-led approach that has seen it attract more than 1.3 million motor customer, 1st Central has launched a new home insurance product line offering combined buildings and contents cover or contents only.  

Options will include accidental damage cover, personal possessions cover, legal expenses cover and home emergency cover. 

Michael Lee, CEO of First Central Group, said,“As we look to grow our business, buildings and contents insurance is a natural next step for us. The factors that have made our motor product so successful – including competitive pricing based on using data smartly, a simple product that customers can tailor to their needs, and our supportive approach to customer service, give us a firm foundation on which to launch into the home market. 

“Whilst our home product will be available via all the leading price comparison websites, we’ll also be offering it to our 1.3 million car insurance customers and we’ll be encouraging and rewarding loyalty, including some attractive discounts through a multi cover offering.” 


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