Amazon to shut Insurance Store

Amazon has announced it is closing its UK insurance business after 15 months.

It launched the Amazon Insurance Store in October 2022, selling home and contents policies through insurance partners Ageas, Co-op, and LV=. It planned to then expand both range and insurer partners.

However, it will now close the store following an internal evaluation.

Vassil Gedov, Head of the Amazon Insurance Store, said, “Over the last year, we have been evaluating various businesses and programmes, and as a part of that we’ve made the difficult decision to discontinue the Amazon Insurance Store.

“Customers who have purchased policies will not see any changes to their coverage, claims in process at this time, or future claims they may make during their policy term. We will provide guidance to customers on any actions they need to take as a result of this change.”


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