ILC ARTICLE

ILC partners set their stalls out


As ILC gears up for another full year of conferences and events, we are encouraging exhibitors to push the creative boundaries even further in 2023 to capture the imagination of delegates and create a real buzz around their stands.

Innovation and interaction have always been fundamental to ILC, and our events provide the perfect platform for partners and sponsors to promote their brands and showcase their technologies to the ILC community and wider insurance sector.

We have already seen many fantastically imaginative stands, with exhibitors making the most of new technologies such as virtual goggles to attract people, while Perfect Group’s mini lorry has been a hit at a number of events.

The fully electric, fully driveable truck may have been inspired by the world’s smallest car, but it has made a big impact while driving around conference halls.

Mike Laker, Founder and MD at Perfect Group, an insurance-based relocation company, said, “The idea behind the truck came from a team meeting about exhibiting ideas; we focussed on standing out and impacting the floor while putting our environmental position across, we knew we wanted to really showcase Perfect Group and more importantly leave our mark on everyone who came.

“The beauty of therig is the versatility of it, it can go pretty much anywhere. It also has the power to pull a driver and passenger, which you will have seen as it drives around the exhibition hall for everyone wanting to step aboard.”

Alan Soutar, Chairman, Home and Commercial, said, “ILC already boasts arguably the most comprehensive schedule of events for the insurance sector, but we are not standing still and this year we want to deliver even more value for our partners and sponsors.

“Our exhibitors constantly surprise us with the innovation they bring to their stands and it’s always a pleasure walking around the hall and taking part in their interactive displays. The excitement they create has become an integral part of our events now, and we can’t wait to see what 2023 has in store for us.”

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