British drivers tempted by e-bike affordability

ILC ARTICLE

Nearly half of UK drivers are considering using e-bikes in conjunction with their cars.

According to research carried out by Auto Trader, 47% of those surveyed are open to the idea of mixing car usage with e-bikes.

Sales of e-bike in UK reached £210 last year, but growth has slowed down with only nine per cent of UK consumers owning one.

However, experts believe momentum will grow again during 2024 with 11% of commuters saying they are considering buying an e-bike in the next six months. This equates to 3,797,912 people.

Speed over traditional bikes was cited as a motivating factor for 52%, with fuel savings (59%), reduced public transport costs (44%) and parking savings (42%) also significant factors.

In total, 55% of car owners believe e-bikes are a viable alternative for three to five-mile journeys.

Ian Plummer, Auto Trader’s Commercial Director, said, “Having access to a car is still of great importance for consumers across the UK and many rely on this form of transportation to get around in their day-to-day life. However, our research revealed that many also recognise the benefits that micro mobility options such as e-bikes can bring both from a cost and environmental perspective, along with speed for particular types of journeys.”


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