Enterprise unveils new inclusive brand

ILC ARTICLE

2nd November 2023

Enterprise has announced it is uniting its full portfolio of offerings together under a single brand – Enterprise Mobility.

This includes car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, and technology solutions.

The move is designed to reflect the growth of the company from a fleet of just seven cars more than six decades ago to a global network of mobility solutions serving drivers, businesses and governments.

Enterprise Mobility President and CEO Chrissy Taylor said, “This marks the beginning of our next chapter, reinforcing our 90,000-strong global team’s commitment to deliver exceptional service for partners, customers and neighbours – innovating with intention to meet their ever-changing needs.”

She continued, “Enterprise Mobility brings together the full portfolio we have to offer as we continue to invest heavily to meet customer mobility needs today and into the future.”