Grey remains car buyers’ colour of choice

ILC ARTICLE

23rd January 2024

Grey is still the most popular colour for car buyers with a market share of 26.8%, according to the Society of Motor Manufacturers and Traders (SMMT).

Black and white are the second and third most popular choices, meaning 63.5% of all new cars joining UK roads in 2023 were monochrome.

Blue is the fourth most popular colour with a 10.9% market share, while red remain fifth choice and Green reached its highest volume since 2005 with 53,426 units and a market share of 2.8%.

Mike Hawes, SMMT Chief Executive, said: “2023 was a bumper year for the British new car market, as buyers continued to gravitate towards familiar monochrome hues for another year – even as ever more motorists embrace new technologies. Car manufacturers have diligently expanded their offerings, with a huge selection of colour options available across hundreds of models and thousands of specification options. The extensive variety allows drivers flexibility in choosing a tint that embodies their individuality and style.”