ILC ARTICLE

2022 best indicator of the ‘new normal’


A new report has suggested that the future of travel can better be predicted by looking at consumer habits in 2022 than before the pandemic.

The State of Travel and Hospital, produced by Morning Consult, considered the responses of more than 2,200 US adults and a further 14,000 adults from Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Russia, South Korea, Spain, the UK.

It suggested that consumer behaviour settled into a new normal last year and that businesses should base forward-looking strategies on 2022 data in terms of volumes, trends and patterns, rather than the pre-Covid years.

Among its key findings, the survey revealed that trust in public transport returned in 2022, with confidence in air travel up by seven per cent on 2021, confidence in trains rising by 10% and buses by 11%.

However, against this, economic uncertainty continues to impact travel plans with 60% of those surveyed in the UK expecting travel prices to rise in the next year.

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