AkzoNobel calls for collective sustainability approach

AkzoNobel has launched the Collaborative Sustainability Challenge, a new initiative designed to accelerate carbon reduction in the paints and coatings industry.

It is inviting partners to take part in the Paint the Future project by joining a 24-hour event on 17-18 May that will see senior executives and next generation leaders engage in open discussions in a non-confidential environment.  

During the event, participants will deep-dive into the areas such as energy transition, process efficiency, solvent emissions and circular solutions.

AkzoNobel CEO, Thierry Vanlancker said, “Successfully tackling the impact of climate change is everyone’s responsibility. Having set science-based sustainability targets to halve our carbon emissions across the full value chain by 2030, we’re fully committed to getting there. However, we know the only way for us to achieve that ambition – and play our part in limiting global warming to 1.5 degrees above pre-industrial levels – is to collaborate with our partners.

“Paint the Future has revolutionised innovation in the paints and coatings industry and this challenge is a natural progression, because our science-based sustainability target is clearly a driver for innovation. It’s about challenging ourselves and our partners every day to be better global citizens and protect the future of our planet – which is fundamental to our own People. Planet. Paint. approach to doing business.” 

Klaas Kruithof, AkzoNobel’s Chief Technology Officer, added, “We want to challenge ourselves and our partners to collectively identify opportunities in the areas we’ll be discussing, which will result in just one true winner – our planet.”  


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