ILC Industry Leader Interview – Angel Martinez, CEO at GT Motive

What are the challenges are facing your business right now, and how are you working to overcome them?

Thinking global and acting local in B2B software industry is a big challenge as different European markets are still acting in unique ways. So, finding the right balance is the key. Software needs economies of scale to be competitive or standardisation, but each market needs to be served in their own way. We are working in two complementary paths to overcome this challenge:

  • leveraging technology to create flexible software
  • enabling our software to be integrated with different ecosystems that can provide the capabilities that one single company can’t offer, and facilitate seamless integrations for users with such systems

What has been your biggest business learning from the coronavirus pandemic?

Humanity is awesome, who would have ever thought we would find vaccines in such a short period of time, who would ever have thought society was going to be able to navigate through COVID minimizing the impact in economy compared to other pandemics. Again, the word flexibility is what comes to my mind in terms of learnings from the pandemic, because yesterday we had to adapt to the virus; today we have to adapt to inflation and supply chain shortages; and who knows what we will have to adapt tomorrow.

Taking this to our industry and trying to get in our customers shoes, repairers, insurers and leasers, we must help them also be flexible and efficient, and we try to do it with flexible pricing and flexible products. It doesn’t make sense today to ask for fixed fees to anyone who needs FLEXIBILITY.

What’s the best piece of advice you’ve ever received?

Some people live under the permanent frustration that the best is yet to come, while you must live thinking that the best is what you have today, USE IT AND DON’T WASTE YOUR TIME.

What would be your prediction for the industry in the next year?

Increased consolidation of key players in the market, greater collaborations of the supply chain, faster claim settlement. This is a process that won’t be achieved next year, but next year we must work hard on it to succeed in two to three years from now. 

How would you like to see the insurance industry change by the time you retire?

I’d like to see the insurance industry as a higher added value service, where most of the admin process are automated and all the resources are devoted to higher skilled employees that are providing good quality products, additional services, quicker key to key processes and in essence, are always innovating on how to restore my life after an accident.

On the technology front, in order to support our insurance customers in this journey, I think it’s key to commit to use and invest in arrowhead technology, permanently sunsetting legacy systems. Also, being open to embrace diversity and open ecosystems that facilitate insurers to choose the best mix of technology. Today there’s no single tech company that can offer the best quality solution for a whole value chain, rather a mix of the best components will make a process more competitive.


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