ILC ARTICLE

Industry experts consider AI Code of Conduct


A 60-strong group of professionals from across the claims sector has come together to consider the potential viability of a voluntary Code of Conduct for the use of Artificial Intelligence in managing and settling claims.

Insurers, suppliers, tech companies, trade associations and a formidable gathering of experts is engaged in the project and new members are always welcome.

Facilitated and led by veteran industry consultant, Eddie Longworth, the group is assessing both the benefits and potential pitfalls of using AI.

This comes after it emerged that legal cases are being launched in the US to challenge the way in which AI is being used.

Eddie, who said the industry must lead the way in how AI is used as its strength and application continues to increase, said, “Artificial Intelligence is a real game changer for the claims sector and we should welcome this new generation of technology. But there are downsides, and we need to be sure that those responsible for fulfilling and settling claims are driven by an overriding series of ethical and moral principles. Ultimately, we are all seeking to deliver both service benefits to customers and commercial advantage to the claims department so we must maintain a transparent balance of risk and reward.”

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